In 2006, amidst the pristine beauty of Finland - one of the most untouched and unspoiled corners of the world - a visionary conversation among friends gave rise to VEEN.
VEEN was conceived as a tribute to the unparalleled purity of water and its profound bond with nature. The name itself carries an air of reverence and prestige, inspired by Veen Emonen, the “Mother of Water” from Finland’s legendary Kalevala. This goddess, cherished by sailors and fishermen for her blessings of good fortune, embodies VEEN’s ethos: a harmonious connection to nature and an unwavering commitment to sourcing water from the most immaculate origins on Earth.
From its inception, VEEN distinguished itself as a symbol of refinement and sophistication in the HORECA industry. Encased in flawlessly designed bottles, VEEN’s water became the epitome of exclusivity, gracing the tables of over a thousand of the world’s most luxurious hotels, esteemed restaurants, elegant bars, and regal palaces. It earned acclaim as the ultimate house water, celebrated for its timeless allure and peerless quality.
In 2014, VEEN embarked on an extraordinary journey into the Indian Subcontinent, discovering a rare and pristine natural mineral water spring in Bhutan—a Himalayan sanctuary famed for its untouched biodiversity. This pivotal moment marked another triumph: VEEN became the first premium water brand in India to offer its exquisite product exclusively in glass, a testament to its unwavering commitment to sustainability and the purity of its offerings.
By 2020, VEEN gracefully transitioned its focus from Finland to the Indian Subcontinent, deepening its ties with this vibrant and diverse region.
For nearly two decades, VEEN has upheld an uncompromising dedication to its core values: honoring the essence of water, cherishing the natural world, and embracing environmental stewardship. With an unrivaled expertise in uncovering exceptional water sources, VEEN curates products that are as unique as the landscapes from which they originate.